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Everything about The American Lung Association totally explained

The American Lung Association (ALA) is a non-profit organization that "fights lung disease in all its forms, with special emphasis on asthma, tobacco control and environmental health."
   The organization was founded in 1904 to fight tuberculosis as the National Association for the Study and Prevention of Tuberculosis. Renamed the National Tuberculosis Association (NTA) in 1918 and the National Tuberculosis and Respiratory Disease Association in 1968, it adopted its current name in 1973. Its most famous tagline was "It's a matter of life and breath."
   A modified version of the Cross of Lorraine serves as a logo for the Lung Association. Its use was suggested in 1902 by Paris physician Gilbert Sersiron as a symbol for the "crusade" against tuberculosis.
   The ALA is funded by contributions from the public, along with gifts and grants from corporations, foundations and government agencies. Christmas Seals has been an annual fundraising and public awareness program for tuberculosus and lung disease since 1908.
   The president and chief executive officer of the American Lung Association is Bernadette A. Toomey.
   

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